Napapijri
Choose Future

Napapijri came to us with the objective, to create a campaign rooted
in the sustainability efforts of the brand,
in collaboration with their new ambassador Taron Egerton.

We came up with a dystopian vision of the future, where nature ceases
to exist in the wild if we choose not to do better to preserve and nurture it.

Senior Creative: Louise Canham
Senior Creative: Luke Atcheson
ZMS Creative Director: Thorsten Grimm
Director: Bear Damen
Photographer: Joachim Müller-Rocholz
Production: Sven Materna / Anorak Berlin