Napapijri came to us with the objective, to create a campaign rooted
in the sustainability efforts of the brand,
in collaboration with their new ambassador Taron Egerton.
We came up with a dystopian vision of the future, where nature ceases
to exist in the wild if we choose not to do better to preserve and nurture it.
Team:Director - Bear Damen
Photographer - Joachim Müller-Rocholz
Production - Sven Materna / Anorak Berlin
Senior Creative - Louise Canham
Senior Creative - Luke Atcheson
ZMS Creative Director - Thorsten Grimm