M&S Anything but ordinary
featuring Sienna Miller




Channeling the transformative power of fashion.
Autumn ‘23 was M&S’s moment to make a bolder and braver statement about
their fashionability. Our audience wanted confidence-boosting yet comfortable pieces
to take on the dreary days of the transitional season.







Fashion, it’s a feeling.
The AW23 M&S collection inpired transformation through their most
perception changing A/W Collection yet. 
Empowering our woman to be whoever she wants to be this season.




Supercharging our message

To push our style changing perceptions even further we needed a face to front this campaign.
Someone relevant and renowned to the audience yet undeniably modern and iconic in terms
of fashion stakes. Cue the “Siennasence”



A supercharged personality driven campaign lead by product.







Some key results
The Drum Campaign of the week
479 pieces of national coverage about M&S and the Autumn campaign by the end of week 1
By the end of week 2 of the campaign, the lime scarf sold out entirely
By end of week 2 of the campaign Autumn ALT reached 7m across all platforms with 6.7m in the first 72).
85% positive sentient across all platforms, 93% positive sentiment on insta.


Client: M&S
Role: Associate Creative Director
Agency: House 337
Group Creative Directors: Eilidh Ratcliffe & Hannah Vere
Senior Art Director: Chloe Hwang
Director & Photographer: Charlotte Wales
Set Designer: Daryl McGregor
Stylist: Sam Ranger
Movement Director: Eric Christison
HMU: Earl Simms & Wendy Rowe

Deliverables: TVC / OOH / Print / In-store / Social content
lvcanham@gmail.com
Louise Canham Creative - Copyright 2023