M&S Anything but ordinary
featuring Sienna Miller

Channeling the transformative power of fashion.
Autumn ‘23 was M&S’s moment to make a bolder and braver statement about
their fashionability. Our audience wanted confidence-boosting yet comfortable pieces
to take on the dreary days of the transitional season.

Fashion, it’s a feeling.
The AW23 M&S collection inpired transformation through their most
perception changing A/W Collection yet. 
Empowering our woman to be whoever she wants to be this season.

Supercharging our message

To push our style changing perceptions even further we needed a face to front this campaign.
Someone relevant and renowned to the audience yet undeniably modern and iconic in terms
of fashion stakes. Cue the “Siennasence”

A supercharged personality driven campaign lead by product.

Some key results
The Drum Campaign of the week
479 pieces of national coverage about M&S and the Autumn campaign by the end of week 1
By the end of week 2 of the campaign, the lime scarf sold out entirely
By end of week 2 of the campaign Autumn ALT reached 7m across all platforms with 6.7m in the first 72).
85% positive sentient across all platforms, 93% positive sentiment on insta.

Client: M&S
Associate Creative Director - Louise Canham
Agency - House 337
Exec Creative Director - Zara Ineson
Group Creative Directors - Eilidh Ratcliffe & Hannah Vere
Senior Art Director - Chloe Hwang
Director & Photographer - Charlotte Wales
Set Designer - Daryl McGregor
Stylist - Sam Ranger
Movement Director - Eric Christison
HMU - Earl Simms & Wendy Rowe

Deliverables - TVC / OOH / Print / In-store / Social content
Louise Canham Creative - Copyright 2023